Would You Buy Gwyneth Paltrow's New $38,000 Mattress?

by Suite Escapism Team January 12, 2021

If you get eight hours of sleep every night and live to be 75 years old, you’ll have spent about 25 years on a mattress. Meaning, where you sleep is also where you’re spending a large percentage of your life. But, would this be enough to convince you to invest in a $38,000 mattress?

Actress Gwyneth Paltrow who helms the holistic-driven company goop has collaborated with Los Angeles-based Avocado mattress to release a luxury, made-to-order bed that costs the equivalent of a 2021 Model 3 Tesla, which starts at $37,990.

Like the electric car, the goop x Avocado mattress targets the environmentally concerned client—the materials used in creating the mattress are considered to be totally organic and constructed through sustainable practices.

Each mattress includes 29 uniquely designed layers customized through the help of a sleep concierge, and buyers also receive organic pillows, silk pillowcases and 1,000-thread-count organic Suvin cotton sheets.

We're all for living a luxurious, permanent-vacation lifestyle, but would you shell out $38,000 to transform your shuteye experience?

goop x Avocado mattress